Apple Outgrew Unit Sales
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A 5.3 million Mac quarter could also put Apple within spitting distance of becoming one of the top five computer vendors globally, possibly grabbing as much as 6 percent of the overall PC market. Asus took the number 5 spot in the third quarter with 5.7 million units; like Apple, it has been growing sales far faster than the rest of the PC market.
Estimates by Strategy Analytics show that Samsung's smartphone sales fell 4 percent YoY on shipments of 74.4 million units, giving it 18.6 percent market share globally in calendar Q4 2017. The firm noted that this performance was \"up slightly from 18 percent share a year ago,\" when the company was in full panic mode during the peak of its Galaxy Note 7 fire season.
Lower prices helped Samsung to expand unit shipment volumes slightly across the entire year; its total sales for 2017 reached an estimated 317.5M, compared to 215.8M iPhones sold by Apple. But as Mawston also noted, \"Samsung is under pressure from Chinese rivals in some major markets, like China and India.\" And unlike Apple, Samsung doesn't have an iPhone X to effectively \"push up the pricing curve.\" In fact, Samsung was forced to slash the price of its premium flagship in the quarter.
Xiaomi \"soared 87 percent annually,\" but that was on sales of just 27.8M units in the winter quarter. The firm noted, \"Xiaomi is outgrowing almost everyone for now, but we expect its breakneck speed to slow this year, as rivals such as Huawei fight back with improved or cheaper new designs.\"
However, only one month later in April 1994, the company filed for bankruptcy. When Commodore went bankrupt, all production on their inventory, including the C64, was discontinued, thus ending the C64's 11 and a half year production. Claims of sales of 17, 22 and 30 million of C64 units sold worldwide have been made. Company sales records, however, indicate that the total number was about 12.5 million.[60] Based on that figure, the Commodore 64 was still the third most popular computing platform into the 21st century until 2017 when the Raspberry Pi family replaced it.[61] While 360,000 C64s were sold in 1982, about 1.3 million were sold in 1983, followed by a large spike in 1984 when 2.6 million were sold. After that, sales held steady at between 1.3 and 1.6 million a year for the remainder of the decade and then dropped off after 1989. North American sales peaked between 1983 and 1985 and gradually tapered off afterward, while European sales remained quite strong into the early 1990s.[2]
The research brought more good news for Samsung as it reported that global Android smartphone shipments increased by 5 percent from 552.2 million units in H1 2015 to 577.3 million units in H1 2016. The report, however, failed to bring any cheer for Apple, which is seeing declining iPhone sales, as the research found that the Android smartphone category was outgrowing Apple iOS. According to the report, global smartphone shipments of Apple iOS fell 16 percent from 108.7 million in H1 2015 to 91.6 million in H1 2016.
iPhone sales, on the other hand, remained flat at 215.8 million units compared to 215.2 million units in 2016. Despite recording a strong performance in the US, Apple ended the year as the number two smartphone brand with a 14 percent market share.
We cannot state that CapEx in absolute terms have been extraordinary for Apple, but we can witness that with below average CapEx/sales ratio Apple outgrew in absolute terms Dell, LG, Microsoft, Nokia and Sony and has grown close to the revenue size of Samsung and HP in the last four years.
Relationships with journalists are crucial. European media is trends and insights led. Your company may get featured as part of a larger story but there could be less Forbes-style front page opportunities. Create a narrative that your target audience can relate to. Keep in mind that it can be difficult to get good press coverage with only a marketing/sales local spokesperson. 153554b96e
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